CTop

CTop (Content Top) is a special application designed for Internet Researchers - participants in the Internet research community. This application:

• records Internet browsing habits;

• helps market participants create and provide more relevant content to users;

• motivates participants with prizes and loyalty points that can be exchanged for prizes;

• does not record specific content viewed;

• collects only depersonalized (anonymous) information according to sociodemographic categories;

• encodes the collected data;

• is used exclusively for statistical purposes;

• does not transfer the collected participant data to third parties;

• uses personal information only to assign participants to sociodemographic categories;

• analyzes only summarized participant data.

More information can be found here: https://panel.kantar.lt/

The study is conducted by the company Fifty5Blue.

The CTop mobile app is designed to collect anonymous information about browsing habits on a tablet or smartphone.

CTop records the fact of use, but not specific content. For example, the app records that a study participant used the YouTube app for 50 minutes, but does not record which specific videos were watched. Therefore, it will not be possible to determine from the collected data where a specific person browsed the Internet – for example, Juozenis Pavardenis. Instead, we see generalized statistics reflecting where people of a certain profile most often visit: of a certain age, living in a specific area, raising two children and having higher education (like Juozenis Pavardenis).

All collected data is anonymized, i.e. anonymous, secure and used only for generalized, statistical purposes. Fifty5Blue does not transfer primary data to any third parties. Data security is additionally ensured by our website security certificate.

The CTop app works only after it is activated. To do this, you need to log in to your account in the app and grant the necessary permissions to the app.

The online research community not only reflects current digital trends, but also contributes to their formation. Based on research data, businesses adjust their strategies, and advertising agencies and websites create content that is relevant, attractive and interesting for users.