Driving Avatar

Become a test driver and join The Driving Avatar Program. Together we will aim to save even more lives than today.

With the help of the Driving Avatar Program we are entering a new domain of studying driving behavior and user experience in order to save even more lives.

What kind of driver would you like to be? By signing up to the program and downloading the Driving Avatar App we will study how you drive in your daily life. You will get help to understand, learn from and improve your own driving.

You drive your car like usual while we collect data based on your behavior and in which context you’ve been, such as weather, time of day etc.

Based on your behavior in traffic you will get a driver score connected to your own profile. You can now look closer at and begin to learn from your behavior in traffic. Your progress will be tracked and added to your profile.

Through machine learning and deep learning together with a human touch from our scientists we will start to introduce proactive coaching. You will be provided with actionable insights and suggestions on how to change driving behavior.