Seam

Meet Seam, Your Digital Wardrobe. A pocket-sized revolution here to reshape how we think about our wardrobe, clothes, and style.

· Digitise your wardrobe – add your items by taking a photo, importing them, or finding them online. Seam automatically removes any background and identifies the item type and colour for you.

· Activate your wardrobe – Learn more about your personal wear, items, and style preferences. By keeping track of What you wear, How, and When, Seam gives you valuable Wardrobe Stats such as an item’s Cost per Wear.

· Stay organised – Keep track of how big (or small) your wardrobe actually is, and what you wear the most. Maybe you already have three of the same style sweater and don’t need a fourth one? You’ll also stay informed about your favourite brands, what colour you can’t get enough of, and what items you might be forgetting to wear.

· Be inspired – Seam allows you to browse other users’ styles and wardrobes. Found anything in particular that you love? Use Recreate the Look to get Seam to create a similar outfit using your own items, or tap Shop the Look to find similar items for purchase online.

· Express yourself – Use the Outfit Builder to create personal outfit collages (regardless if it’s your outfit of the day or one that you plan to wear in the future), and post your favourite ones to the community feed. Add a selfie to the outfit if you want to, too. You can also decide what wardrobe heroes you want to show off on your profile for others to see.