Fan IGTV Tips

The standalone IGTV app will be rolling out to Android globally over the coming weeks. In the meantime, Instagram will integrate IGTV into its main app via an update slated to arrive today. Once you update your Instagram app, look for the IGTV logo on the top-right side of your feed,

As soon as you open IGTV, video will start playing in full-screen portrait mode—no need to click anything. If you're not into that video, swipe to check out other creators' channels.

IGTV isn’t going to challenge at its own game, at least not directly. Rather than just launching yet another video sharing platform, Instagram is embracing the mobile-centric nature of its main application and bringing that to the realm of long-form content. In other words, IGTV wants you to film and upload vertical videos.